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Whether you have invested the time and effort into taking your own product photos, or you’ve outsourced someone to do this for you, I bet you want to make the absolute most of them right?

I hate to see product photos wasted.

Uploaded to a website, and then forgotten about.

Or used once in an Instagram post and then never to be seen again.

There are so many ways that you can make your product photos work harder for you – and today, I’m going to show you exactly how to do that.

[1] Blog Posts

use product photos in your blog postsBlog posts are AWESOME for SEO. And SEO is awesome for getting your website seen.

There is so much value you can bring to your customers through blog posts. Take them behind the scenes. Share tutorials, tips, hacks, industry secrets… the list is endless.

Make your blog posts visual, by incorporating your product photos into them.

Bonus points: use Alt tags with your keywords to help improve your SEO.

[2] Pinterest Images

Pinterest is such an under-estimated tool. It is a POWERFUL driver of traffic (most of my traffic comes from Pinterest).

Create Pins that drive people to your blog posts, product pages and website using your product images.

Canva is a great tool for quickly creating high performing Pinterest Pins. Just like this one that I made for this post:

product photos pinterest pinMake sure your pins are eye-catching and attention-grabbing.

Eye-catching: your high-quality product photos

Attention-Grabbing: Headlines that arouse curiosity and intrigue (eg: 5 ways to… Did you know… Are you making this mistake… etc)

[3] Instagram

Forget about just using the image as a single post. There is SO much more you can do with them.

  • Use them in your Stories
  • Create an informative Guide
  • Use them for Reels cover images
  • Create a Carousel that tells a story
  • Use them as part of an IGTV video
  • Use them to sell  your products by making use of the shop function
  • Crop the image to create multiple images – an example of this can be found on my Instagram here. 

Bonus: did you know you can add ALT tags to your Instagram images as well?

This is great because Alt text describes your photos for people with visual impairments.

It also tells the algorithm exactly what your post is about which can potentially help it to be seen by more people.

[4] Facebook Advertising

If you’ve done your research you’ll know that the worst thing you can do is “boost” a post on Facebook. If you’re serious about getting results with Facebook Ads, create an ad from scratch.

facebook ad product photoUsing high-quality imagery will help your ads perform better.

They’re eye-catching.

They look professional.

And they create a GREAT first impression of your brand.

It’s true what they say: high-quality images and photos = a perceived high-quality brand.

[5] Keep your website FRESH

Nothing is worse than an outdated website.

If you’re investing in product photography regularly, put those photos to work by regularly updating your website.

Use new images on your homepage, switch things up and keep things interesting.

Especially if you are a product-based business. You want to make sure your website is a reflection of your newest products, latest reviews, and up to date news.

If you are a service-based business, the same applies. Keep your website up to date with fresh photos of your portfolio, yourself, behind the scenes and customer reviews.

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